8/3/2023 0 Comments Killing room movie trailer![]() It was also lauded to have saved the film from the disinterest from movie goers. Since then, the trailer has become widely regarded as one of the greatest of all time. The trailer won the Grand Key Art Award in 2011, Hollywood’s most recognized awards competition for advertising and communications. ![]() But no film has performed this act more superbly in recent years than The Social Network in 2010. The trailer for a highly anticipated release is a delicate act. In a year where I watched more trailers than new films, I realised there is indeed an art to the trailer that we cannot afford to lose, lest we allow the mighty algorithm to sell stories to us. They’re advertisements, first and foremost, but where traditional advertisements use stories to sell products, in a trailer the product is the story. In a time where most of us scroll for content, taking in fragments of information, what makes people linger to watch film trailers in full?Ī trailer for a big blockbuster should make you curious without confusing you, permit you to know the premise without giving away the plot, sell you on who is going to satiate your curiosity, and when you can see it all unfold. In a time where most of us scroll for content, what makes people linger to watch film trailers in full?Īs 2020 continued into lockdowns everywhere, streaming reached all-time highs, and the question of what purpose trailers served in this new paradigm began to play on my mind. Trailers for the much anticipated films Black Widow, No Time To Die, A Quiet Place Part II and Candyman were released and re-released with the announcement of a new arrival date for the film each time. With the pandemic closing many cinemas around the globe, we’re seeing more and more trailers for films whose release dates grow further and further away. The last 12 months have been a somewhat tedious time for trailer addicts. As odd as it may sound, one of my favorite elements of the cinema experience is watching trailers-loud, crisp, and huge-in the theatre. But all I heard was that I wouldn’t be seeing any film trailers that night. ![]() The intent of her comment was to merely express distaste for the deluge of commercials we’re battered with when we go to the movies. I once nearly bailed on a date with someone who said being late to a movie was better because ‘you miss the ads’. ![]()
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